On Branding Crypto

Written by Augustina Lavickaitė
2 min read
Related article:
Phygital is nothing new and why it’s here to stay.

As cryptocurrencies mark the embrace of a future where physical and digital collide, branding plays a key role in helping stand out and gain public trust.

The plain orange circle with a double-striped B has become synonymous with the entire complex reality of cryptocurrency. At the beginning of the rise of crypto, branding a coin as something familiar, physical, and traditional was very effective. However, we are witnessing unprecedented growth and expansion in the crypto world and, surprisingly, all branding remains more or less the same, homogeneous dark shapes with isometric drawings. Communicating complex and abstract concepts for new currencies, trading platforms, and companies requires expanding our cryptocurrency linguistics and incorporating the central aspects of crypto - decentralized, democratic, community-based.

Design, as a visual language, has the potential to bridge different audiences, their needs, and ideals. Avoiding a B2B aesthetic and taking brave steps in making an original and characteristic branding will help create a community and gain public trust. Collaborative features are a great tool for establishing a connection with your audience - anything from dynamic animations on the website or adjustable brand elements. By rewarding interaction, the branding simplifies the task of identifying with the currency a user chooses.

Branding is also responsible for catering to different knowledge groups and juggling openness and relevance. It should present the subtleties of the industry, not only the literal definition of cryptocurrency. However, it should also be approachable and intuitive. Therefore, a balance between detail and simplicity is key, whether achieved through illustration, links to references, or a FAQ page.

There is a lot of potential in the branding of the crypto world, a lot of metaphors to explore, and relations to define. But one thing is certain - the success or failure of selling abstract products lies in the communication and marketing of their complex functionalities and values. See our Ryder case page to learn more about our process of working hand in hand with a crypto company to increase X and X without losing clarity. Or drop us a line to share our ideas or concerns on branding crypto.

Wondering what we could do for you? Contact us or let us contact you.

Taeke KeuningMotion
We will contact you within 24 hours by email
Taeke Keuning

Wondering what we could do for you? Contact us or let us contact you.

Taeke KeuningMotion
We will contact you within 24 hours by email

BigCommerce certified partner

We are proud to announce that is certified BigCommerce partner

Read moreRead more

NFTs at the Venice Art Biennale

This year, the heated debate surrounding the value and future of NFTs enters the heart of the art world, the Venice Art Biennale.

read moreread more

Breaking taboos, one step at a time.

Setting up an alternative and inclusive online store for offline pleasures.

read moreread more

The port process, simplified to an app.

Collaboration between our development team and other agencies.

read moreread more

Phygital is nothing new and why it’s here to stay.

Phygital has the power to eliminate an issue by bridging the gap between a user and an activity, space, and information.

read moreread more

GTP-3, the AI that texts back.

A neural network capable of coding, translating, summarizing, and generating text poses urgent questions on the definition and role of human language, creative skills, and inherent biases.

read moreread more

Should my next app be a cross-platform solution?

The short answer to this question is: probably, yes. At the same time, it depends, as so often is the answer to any tech solution-related question.

read moreread more
Start a project?
Send us an e-mail
Or give us a call
+31 20 71 65 707
Stay up to date with our newsletter

Become a client

+31 20 71 65 707


Oudezijds Voorburgwal 129-1


Rua do Barão 18b

Follow us on

Official partner


© 2016-2022 generous B.V. All rights reserverd.
See more