E-commerce Platform for Rosefield

Re-launching Rosefield’s Shopify e-commerce platform.

Fortune favors the bold. And Rosefield watches and jewelry give the modern cosmopolitan a bold statement of elegance and easy living. Blending the vintage beauty of classic Dutch design together with contemporary fashion aesthetics, Rosefield accessories create a timeless philosophy at a price that works for today’s consumers. High-quality materials, an expanding fan base, and a strong belief in their goals allow Rosefield to stand out from the competition and grow.

Digital partners from day one.

Generous has been following Rosefield’s growth since its founding in 2014 when we designed and developed their first brand identity, print and online content, and web store. For their 5 year anniversary in 2015, we collaborated once again to re-launch their online store and address design issues that arise in a quickly growing company.

The new Rosefield online store is built with Shopify, aiming to increase conversion of visitors and improve the overall brand experience.

Content first.

Our design challenge was to keep the brand name and visual identity recognizable but achieve a fresh, modern look online. To optimize the transition from the old to the new store, we kept all content from previous years - from campaigns to product videos - changing and improving only the web design.

A clean, fashion-forward, and human-centered design works well with Rosefield’s approach - pairing the classic with the modern. With our new online store, the brand is ready to bravely expand further without losing any of its timelessness.

Learn more about the Rosefield platform case.

What is Shopify?

Shopify is a tool for setting up online stores, which helps people achieve independence by making it easier to start, run, and grow a business. It provides insightful sales information in a comprehensive dashboard, making marking and selling more simple.

Wondering what we could do for you? Contact us or let us contact you.

Luuk DisveldDesign DirectorAmsterdamluuk@generous.studioWe will contact you within 24 hours by email

Wondering what we could do for you? Contact us or let us contact you.

Luuk DisveldDesign DirectorAmsterdamluuk@generous.studioWe will contact you within 24 hours by email

E-commerce Platform for Rosefield

Re-launching Rosefield’s Shopify e-commerce platform.

Digital partners from day one.

Content first.

Learn more about the Rosefield platform case.

Wondering what we could do for you? Contact us or let us contact you.

Wondering what we could do for you? Contact us or let us contact you.

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