ThePhoneLab was founded in 2016 by two technology enthusiasts with a passion for hands-on work. The company takes care of hardware and software repair, protection, and prevention. The team prioritizes reliability and competence as well as clear and open communication. ThePhoneLab reached out to Generous studio for a clean and modern identity to reflect their values.
Our design team worked on translating the personality of ThePhoneLab and its founders by creating an approachable and knowledgable style with a pinch of humor. The new design system was based on two lines of the logo - one standing for a question and one for an answer - as ThePhoneLab always works with short questions and quick answers.
To enrich the branding, Miguel Camprubi, a talented illustrator who completed an internship at Generous, created a set of light-hearted illustrations to be used on the website and throughout other communication channels.
The visual identity was created as a system that would be easily used by the employees of the company to create new promotions, social media images, and campaigns without the help of designers.
