A digital, but private event for the automotive industry.
In the year of 2020, Motherson was faced with a design issue - an in-person conference could not take place due to Covid restrictions. Motherson Connect, the digital edition of Motherson’s events, is a platform for presenting, analyzing and discussing the company’s growth plans, new products, and upcoming developments in the automotive industry.
As a long-time design partner, generous was asked to collaborate in creating an online solution that would keep the aspects of intimacy and interactivity. Motherson Connect is a digital showroom, designed and developed by generous studio to retain characteristics of the physical conference - what is a better way to build trust and connection than directly and openly showing the very products of the company.
The platform provides space for introducing speakers, sharing an agenda, interacting in a chat and navigating to live streaming of talks on external platforms. Motherson Connect is not a temporary solution made from necessity and constrained by the pandemic, it is the logical next step for a global and technologically progressive company.