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Theorie Toppers e-Learning Platform

Taking Theorie Toppers e-learning platform to the next level.

Studying for car and motorcycle theory exams is a universal struggle - learning from books or on your own takes a lot of time and patience. Theorie Toppers startup launched in 2016 to address these issues by providing a platform of videos and support where students can practice exam-oriented questions on their computers, tablet, or smartphone. The simple language and up-to-date content help Theorie Toppers stand out in the industry as a reliable and quick learning platform.


However, Theorie Toppers was facing growing competition and struggling with the design of their standard Shopify platform - it limited the quality of their service and specific types of questions. Generous was asked to design a tailor-made product from scratch, add new functionalities, and consider accessibility.

Headless BigCommerce enterprise store.

To approach the assignment, we created a headless BigCommerce enterprise store, which optimizes the flow of the platform, speeds up the checkout process, and improves conversation rates. The new website also provides more information about the products and the company, while the CMS allows the creation of custom landing pages per advertising campaign.

Modular and interactive.

Whereas the previous website was designed as a regular store, focused on orders and not e-learning, our new solution improved, simplified, and sped up the checkout process, allowing the user to focus on the courses. Similarly, multiple paths were established to the checkout in order to improve conversions and overall user experience. The e-learning platform itself was improved too - the log-in now leads to a clear overview of which courses the user has already completed and which ones need to be continued.

This way we could add new functionalities and interactive modules easily and make the platform suitable for scaling up.

Learn more about the Theorie Toppers case.

    What is BigCommerce?

    BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups to mid-market businesses, to large enterprises. As a leading Open SaaS solution, BigCommerce empowers merchants to build, innovate and grow their businesses online.

    What is headless commerce?

    Headless is the separation of the front end presentation layer, where customers engage with your site, from the back end commerce layer, where transactions and store operations are powered. The front and back end systems communicate with one another via APIs. Headless provides the flexibility and agility you need to excel in today’s competitive marketplace.

    What is a SAAS platform?

    Software as a service (SaaS) is a software that is owned, delivered and managed remotely by one or more providers. The provider delivers software based on one set of common code and data definitions that is consumed in a one-to-many model by all contracted customers at any time on a pay-for-use basis or as a subscription based on use metrics.

    What is Dato CMS?

    Dato CMS is a headless CMS technology that provides an end-to-end solution for businesses who create and distribute content to websites and other digital experiences at scale.

    What is an MVP?

    MVP stands for minimum viable product and defines an approach to launching products with just enough features to collect feedback as soon as possible and validate the idea of the product early on. 

Wondering what we could do for you? Contact us or let us contact you.

Guido MalleeTech DirectorLisbonguido@generous.studio
We will contact you within 24 hours by email
Guido Mallee

Wondering what we could do for you? Contact us or let us contact you.

Guido MalleeTech DirectorLisbonguido@generous.studio
We will contact you within 24 hours by email

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