TLM BigCommerce Webstore

Redesigning for growth and expansion.

Founded in 1982, TLM remains the largest supplier of Moto Guzzi and Triumph motorbike parts worldwide. In recent years the company experienced tremendous growth in revenue and inventory, resulting in a complete change of design and development requirements for their presence online. Their digital channels and Legacy Magento platform were becoming outdated and could not keep up with the increasing customer demand. TLM counterproductively maintained multiple channels for their website, e-commerce store, and social media.

With multiple online ecosystem issues, the motorbike giant TLM reached out to Generous for a design and development solution. Such a solution is needed to assess their current online presence, improve and simplify the user experience of their online store, decrease the labor needed for maintaining their digital channels, and prepare TLM for future organic growth.

BigCommerce e-commerce solution.

TLM requirements were a challenge for most e-commerce solutions, such as Magento 2 and Shopify. The only future- and fool-proof choice was BigCommerce Enterprise with a unique API ecosystem and advanced B2B features. BigCommerce was able to provide a user-friendly admin panel, easy set-up of tax, shipping, payment methods, worldwide order processing, and a large variety of supported currencies.

To tackle TLM’s 25.000 product catalog, with stock and order fulfillment being managed externally, Generous built an advanced custom integration for BigCommerce, on top of Google's Cloud Platform infrastructure, making sure back-office and storefront are in-sync at all times.

Growth without forgetting legacy.

The fresh and modern BigCommerce TLM online store manages to solve the company’s main concerns and remain true to the brand and its visual identity. Generous is proud to present a design that effortlessly combines company and workplace information, news and blog articles, a well-rounded e-commerce experience, and a Moto Guzzi and Triumph brand-specific shop:

Learn more about the TLM case.

    What is BigCommerce?

    BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups to mid-market businesses, to large enterprises. As a leading Open SaaS solution, BigCommerce empowers merchants to build, innovate and grow their businesses online.

    How did Generous help leverage media channels?

    Addressing the active customer engagement with brand-specific and general TLM content on their Facebook and Instagram accounts, Generous leveraged the open API ecosystem of BigCommerce to synchronize the shop with all these channels so that content from the various channels is always available on their shop.

Wondering what we could do for you? Contact us or let us contact you.

Guido MalleeTech
We will contact you within 24 hours by email
Guido Mallee

Wondering what we could do for you? Contact us or let us contact you.

Guido MalleeTech
We will contact you within 24 hours by email

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