With a large multinational corporation such as Unilever, the simple task of connecting and engaging employees quickly becomes difficult. Internal communication between a thousand individuals spread across different offices, cities, and countries can seem an overwhelming task. Human resources teams are faced with challenges that require a tailor-built set of tools and channels to overcome.
In response to these issues, we collaborated with Jungle Minds to create Unilever Connect. An app made specifically for Unilever to fit the needs and wants of the human resources team as well as the employees. With a focus on the vast diversity of Unilever, the Android, and iOS app functions as a stage where multiple dialogues can take place. Our partnership with GraphCMS allows content to be created and delivered to specific groups of Unilever based on their location, expertise, interests, and backgrounds. This personalized feed lets the Human Resources team target audiences for relevant events, news, and announcements.
Unilever Connect also facilitates a wide variety of functions that extend beyond internal communication. For example, the app includes a comprehensive onboarding process for new hires, by providing useful tips and pointers. Throughout the onboarding period, the app features dynamic content, related to the first week, first month, or first trimester of the employment.
By working with Unilever and the creative team of Jungle Minds, we were able to address multiple issues of diversity and connection. Having an outsider perspective and focusing on optimization, but not forgetting different kinds of human communication needs, has allowed us to spot and address issues that might seem too large to be solved with design.
Collaboration is key to Generous studio, whether it is in between our studios in Amsterdam and Lisbon, or with design agencies outside our own. For projects like the Zwitsal App, our development team works hand in hand with other creatives to realize and improve projects with our expertise in tech solutions.
GraphCMS is the first native GraphQL Headless CMS focused on Content Federation. As a frontend and backend agnostic API-first solution, GraphCMS enables over 50,000 teams around the world to create, enrich, and deliver content programmatically.
A cross-platform framework enables developers to write code only once in order to build an app that runs on both iOS & Android. Various cross-platform solutions exist, but the most used solution is React Native, which was created by Facebook back in 2015.
