Zwitsal has been creating baby care products for almost 100 years and many of their current customers have been raised on Zwitsal products themselves. For its latest brand awareness campaign, the company was looking for a way to establish a personal connection with its users.
Zwitsal collaborated with Jungle Minds and Generous for the concept, focus group testing, and development of the Zwitsal Baby Name app. The goal was to improve targeted advertising by allowing users to fill out expected birth dates, baby genders, etc. as well as create custom promotions and campaigns, such as a free Zwitsal bottle labeled with the submitted baby name.
By starting the project with a thorough tech analysis, we managed to paint a full picture of Unilever's existing ecosystem of marketing and infrastructure solutions, and any other elements the app was going to integrate with. We also got acquainted with stakeholders, responsible for different IT areas, and made sure everyone knew what was expected from them.
This gave us an enormous advantage throughout the development process - putting in the extra effort before the start of the project allowed our development team to know exactly what to work with, have the right documentation, and establish various points of contact within Unilever’s teams.
By leveraging ReactNative as the app's development framework, derived from ReactJs, we worked with one codebase for both iOS and Android up, which significantly sped up and simplified the development process. By using FaunaDB as a database solution and Unilever's AWS infrastructure for hosting the app's API, we made sure the app is scalable and future-proof out of the box, giving Zwitsal the opportunity to grow its user base.
Collaboration is key to Generous studio, whether it is in between our studios in Amsterdam and Lisbon, or with design agencies outside our own. For projects like the Zwitsal App, our development team works hand in hand with other creatives to realize and improve projects with our expertise in tech solutions.
A cross-platform framework enables developers to write code only once in order to build an app that runs on both iOS & Android. Various cross-platform solutions exist, but the most used solution is React Native, which was created by Facebook back in 2015.
React Native combines the best parts of native development with React, a best-in-class JavaScript library for building user interfaces. React components wrap existing native code and interact with native APIs via React’s declarative UI paradigm and JavaScript. This enables native app development for whole new teams of developers, and can let existing native teams work much faster.
